Schäfer GmbH & Co. KG partnered with FRX ARTZ to bring their exhibit to life through virtual reality. The exhibit design team, drawing from years of technical and conceptual expertise, incorporated FRX Track to elevate the presentation and create a truly immersive experience.
The goal was to create a highly interactive Experience Cabin that highlights Schäfer GmbH & Co. KG’s capabilities in Aviation/Jet Interiors. To go beyond a static physical display, the team enlisted FRX Track, enabling visitors to explore a virtual environment that expanded on the cabin’s design. This interactive experience gave the audience a comprehensive, immersive view of the design process.
Developed by us, the software allowed visitors to experience a digital extension of the physical cabin through a VR headset. This setup enabled them to interact with the cabin’s components, such as seats, lighting, and materials, in a dynamic and engaging way.
By integrating FRX Track, the exhibit transcended the limitations of the physical model, providing a fully immersive, interactive environment. Visitors could explore and engage with the jet interior like never before, offering a deeper and more personalized experience of Schäfer GmbH & Co. KG’s design expertise.
The collaboration with VR expert Fuat from FRXARTZ, who played a key role in implementing FRX Track into the exhibit, ensured that the virtual experience ran seamlessly.
The virtual experience powered by FRX Track attracted considerable attention at the Aircraft Interiors Expo, allowing Schäfer GmbH & Co. KG to showcase their design capabilities in a fresh, interactive way. The immersive environment, driven by FRX Track’s software, demonstrated how virtual reality can revolutionize product presentations and create memorable, impactful user experiences. The exhibit highlighted the value of blending physical models with cutting-edge VR technology, creating a standout presence at the event.
Wow 💥, seeing the concept a few months ago and now the final implementation, all I can say is: "A huge shout-out to the TEAM!" 💪🤗
- Florian Wieczorek, Head of Individualization / Project Manager